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Share a Coke 1,000 Name Celebration

基本信息
行业: 非酒精饮料
媒体:广播
投放:美国
语言:英语
风格: Minimalism
说明cnen
ScriptInEnglish
In the heat of Summer One Man stands above the rest Juan you know is one in a million so share a Coke with Juan ALL SONG NAMES: Adams Al Alan Alexa Alicia Alma Anderson Angel Asia Bailey Beth Brenda Butler Carla Carmen Chelsea Colby Cox Dunn Dylan Edwin Enrique Gordon Hart Hector Imani Ingrid (Spanish) Jairo Janet Kelley Kelli Kellie Kelly Linda Maggie Mayra Mills Moore Nate Nathan Nelson Orlando Raul Salazar Sandoval Shelby Stephens Stevens Stone Sydney Tamara Tony Viviana (Spanish) Ward Warren Yolanda (Spanish) Ann April Brandi Breanna Briana Brianna Carly Carroll Courtney Dawn Deon Eboni Evans Foster Gabriel Garrett Hailey Haley Hayley Heather Howard Iris Jaclyn Jill Johnson Jr Judith Junior Kelsey Kiel Knight Kyle Lawrence Lisa Lorenzo Louis Marquis Mia Michele Michelle Nia Nora Patricia Roberts Rose Salah Sasha Stacey Thomas Toni Willis Aaron Andrea Andy Austin Bridget Christian Cristian David Derek Derrick Ellis Erik Faith Fisher Gary Gilbert Giselle Heidi Henry Hicks Hunter Isaac Jarvis Justin Krystle Kylie Lucas Makayla Marvin Meagan Melanie Nelly Nina Owens Philip Phillip Robert Robyn Shannon Snyder Tanya Timothy Tisha Trevor Tyrone Victoria Yvonne Andre Andrew Arturo Blake Brandon Brooklyn Carl Chloe Cindy Colin Cory Cristal Crystal Danny Drew Eli Ellen Griffin Hudson Hugo Jack Jaime Jamie Jorge Kristy Lance Lauren Logan Marcus Martinez Meghan Minh Moises Peng Rachael Rachel Regina Sullivan Susan Tan Trey Webb Britney Calvin Davis Destiny Diamond Dustin Gerald Greg Habib Harris Lewis Magdalena Marcos Megan Miguel Nabil Nikki Olivia Parker Perry Reynolds Ricardo Robin Rolando Samuel Sharon Stacy Tameka Tanner Terry Tom Tucker Veronica Whitney Alexandra Andrews Bob Bradley Candice Carol Casey Catalina (Spanish) Chavez Cody Cook Dave Diego Edith Elsa Ethan Evan Fabiola (Spanish) Freddy George Hayes Irma Jeanette Jeff Jerry Joe Joey Karen Kasey Kendra Kevin Kristen Kristin Leah Lizette Luke Mallory Matt Medina Morrison Nestor Nichole Nicole Nora (Spanish) Patricia (Spanish) Patterson Rene Renee Reyes Rice Robyn Suzanne Tara Tasha Agustin Anisa Armando Baker Breana Caitlin Collins Dakota Dennis Fatima Fernando Guerrero Hansen Hawkins Iesha Jackson Jamila Jerome Joseph Kari Latonya Lopez Mackenzie Marcela Marlene Michael Myers Natalia Nguyen Obrien Olson Paulina Rebeca Rebecca Rebekah Richards Roberto Roxana Samantha Sofia Thompson Tiara Wagner Aimee Ana Angie Anna Antoine Armstrong Bertha Brad Breanne Celia Chase Cheryl Coleman Delia Desmond Eva Gina Gray Isabel Jackie Jose Juliana Justine Lorena Manuel Marina Mendez Omar Paula Ramirez Sarah Schmidt Sebastian Sheena Simmons Simon Smith Sonia Theresa Tomas Tori Watkins Adolfo Adrienne Albert Alison Anne Autumn Chad Deja Eboni Ebony Erica Hughes Jade Jamaal Kay Kendall Kiana Latrice Leticia Marc Maria Marquita Max Mendoza Monica Nadia Norma Octavia Phillips Reynaldo Rihab Ruby Ryan Sara Seth Sorry 1 Stefanie Stephanie Terrance Terrence Tim Williams Abdullatif Aisha Alexander Alexis Amanda Ariana Benjamin Carina Carlos Carolina Chantal Christina Clarissa Collin Cristina Diana Edgar Eduardo Evelyn Gerardo Guadalupe Henderson Isaiah Javier Joaquin Johanna Joy Julian Julio Julissa Kennedy Kenneth Keshia Kiara Kristina Latisha Lidia Lindsay Lindsey Luz Lydia Malinda Miriam Nancy Nicholas Nicolas Rivera Rocio Rodriguez Romero Santos Simone Tiffany Torres Trisha Truly Uriel Virginia West Alexandria Allen Bryan Colleen Daniels Devan Devin Devon Eddie Guillermo Herrera Ivette Jared Jesse Jessie Keisha Kierra Kisha Kristi Larson Latoya Lilia Lori Margaret Marisa Matthew Melinda Moreno Murray Natalie Patel Perez Ramiro Rodolfo Ross Ruth Savannah Shanice Shawn Susana Thorsten Tierra Valeria Wallace Weaver Wright Alejandro Ariel Becky Blanca Candace Cassandra Cedric Daisy Danielle Deandre Debra Donte Edward Esmeralda Estrada Fabiola Gabriela Gabriella Hernandez Ismael Jacob Jada Joanna John Johnny Jon Kassandra Kirsten Krista Lakeisha Lakesha Leonardo Liliana Lyle Maricela Marisela Marissa Melissa Monique Nathaniel Noemi Perla Rogelio Shante Todd Travis Vicente Viviana Xiomara Zachary Alejandra Alisha Alondra Alvarez Antonio Aracely Barbara Bethany Cameron Cara Charmaine Chen Connor Daniel Erick Felipe Freeman Griselda Hannah Jamar Kara Lina Lissette Marco Margarita Mary Miranda Nicolas Oscar Rashad Sabrina Shameka Shamika Shanika Sierra Simpson Sorry 3 Vanessa Yadira Zach Zack Alba Alfredo Alvarado Ashish Ben Brandy Brian Chris Cierra Crawford Cruz Deanna Donna Elena Esther Francis Hall Jennifer Jensen Josh Kayla Keith Lacey Lakisha Luis Mariah Mike Mireya Mitchell Nichols Paul Pena Raquel Robertson Sanchez Sean Tamika Tristan Turner Vincent Walter Watson Wesley Xavier Yasmin Yazmin Abraham Aguilar Anthony Caroline Claudia Cunningham Cynthia Deborah Desiree Dulce Ernesto Esteban Felicia Fernandez Garcia Gilberto Ginger Hamilton Jean Jeremiah Jocelyn Joel Joshua Madison Maribel Miller Morales Natasha Patrick Peters Peterson Rick Rodrigo Rogers Selena Sergio Shaun Tianna Troy Valerie Vasquez Vazquez William Ali Angelina Bryce Carrie Cooper Curtis Daniela Dominic Don Elijah Elise Ernesto (Spanish) Fabian Grant Harry Irene Ivonne Jake Jane Julio (Spanish) Krystal Larry Leslie Lucy Luisa Martha Maurice Mindy Murphy Naomi Ortega Preston Quentin Randy Raymond Reed Roman Ronald Rosalinda (Spanish) Safa Spencer Stephen Sylvia Tanisha Tina Tyler Victor Wendy Wilson Chantelle Craig Gabrielle Jessica Shantel Adriana Alex Alyssa Ana Aurora Bobby Brendan Brenden Brooks Catalina Christopher Cole Dana Donald Efrain Elisa Emily Erin Felix Ford Graciela Humberto Iliana Jalen Jason Kathy Kenia Kenya Kristopher Lizeth Lorenzo (Spanish) Mariana Martin Maysoon Meredith Mireya (Spanish) Olga Orlando (Spanish) Pablo Peter Porter Ramos Rios Rosa Roxanne Scott Shay Sofia (Spanish) Sorry 3 Steven Summer Tania Taylor Tia Tracy Wells Wheeler Adrian Alberto Boyd Bryant Burke Campbell Cerra Claire Corina Dalia Dan Darius Dillon Flor Gardner Garza Graham Gustavo Hope Ian Jay Juan King Kris Lamar Lane Lee Lourdes Lucia Mario Mark Maury Ming Munoz Paige Payne Price Ruiz Salvador Silvia Vargas Wood Woods Yolanda Aaliyah Adam Amber Andres Annie Arnold Ashley Audrey Brady Cassie Cesar Christine Corey Damian Denise Emilio Eric Feisal Fox Guzman Harper Helen Ingrid Jamal Janelle Jasmin Jazmin Jefferey Jeffery Jeffrey Jeremy Jermaine Juana Julie Kareem Kathleen Katie Katy Kristine Levi Malik Marie Precious Ramone Shayla Sidney Silva Tabitha Tommy Tonya Valdez Allison Allyson Brent Cecilia Celina Demetrius Elliott Emanuel Emmanuel Erika Giovanni Hoffman Ignacio Jenny Kimberly Lashonda Maritza Michaela Morgan Morris Nick Nunez Osvaldo Pamela Powell Priscilla Reginald Reyna Richard Rob Rochelle Rodney Rosalinda Russell Sam Santiago Shane Shawna Wassel Will Willie Abbey Abby Aldo Alec Alecia Amy Arthur Ashlee Bennett Berry Bianca Brett Britney Brittany Brittney Diane Duncan Gonzales Gonzalez Hala Holly Jenkins Jenna Jimenez Josue Judy Karla Katherine Katheryn Lamont Latasha Leroy Madeline Mariela Mathews Matthews Micah Misty Ortiz Perkins Riley Rudy Sandra Shanda Steve Tammy Terrell Walker Yesenia Yessenia Yvette Abigail Alfonso Alvaro Amelia Angela Angelica Araceli Beatriz Berenice Carolyn Carpenter Catherine Chapman Damaris Diaz Dixon Dominique Douglas Elias Elizabeth Ferguson Francisco Gregory Gutierrez Harrison Ivan Jacqueline Jacquelyn Jasmine Johnston Jordan Juanita Julia Karina Kate Kendrick Kurt Laura Lizbeth Marisol Marta Mauricio Melody Nakia Rafael Ruben Teresa Washington Abel Anabel Antonia Barnes Bell Billy Brooke Camille Carter Castillo Charles Clark Contreras Darnell Dora Edwards Francisca Gibson Gomez Hilda Hill Holmes Hunt Isam James Jim Johnathan Jonathan Katrina Kim Liz Maira Mandy Mee Neil Noe Pat Ray Ron Saul Sue Ty
Implementation
We didn't do one :30 radio ad. Instead, we let people know Share A Coke is back with more names than ever, by creating a totally unique song for every name on Coke bottles - over 1,000. We launched in radio with so many name songs you never heard the same one twice, driving people to a special Coke website to find their song and share in social. We even wrote hundreds of songs in Spanish. When people tweeted about not having their name, we wrote custom songs in real time. Radio stations played with the songs live on air, providing hours of free on-air programming across the United States.
EntrySummary
Please explain any cultural terms, references or viewing context which would be known by the local audience but may not be known by our international jury.
BriefExplanation
Rather than create one radio spot to announce that names are back on Coke bottles, we took Share a Coke to a whole new level, by crafting a totally unique song, for every name on Coke bottles. Over 1,000 of them. This audio-led campaign launched on terrestrial and digital radio, and was designed to spread socially from there.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
银奖 品牌体验与激活
Social Engagement & Integration for Live Experience
戛纳国际创意节 2018
银奖 广播与音频
Use of Radio or Audio as a Medium
戛纳国际创意节 2018
铜奖 品牌体验与激活
Sectors > Food & Drink
戛纳国际创意节 2018
铜奖 直效
Digital & Social > Real-time Response
戛纳国际创意节 2018
铜奖 媒介应用
Use of Branded Content created for Digital or Social
戛纳国际创意节 2018
入围 广播与音频
Branded Content / Programming
克里奥奖 2018
银奖 广播技术
Music
克里奥奖 2018
铜奖 广播
Radio
克里奥奖 2018
铜奖 广播技术
Copywriting
D&AD 2018
木铅笔 媒介应用
Use of Radio & Audio
The One Show 2018
类别最佳作品 广播
Custom Content
The One Show 2018
金铅笔 广播
Custom Content
The One Show 2018
银铅笔 广播
Experiential Radio
The One Show 2018
银铅笔 广播
Innovation in Radio
The One Show 2018
优秀奖 跨平台
Craft / Sound - Campaign
The One Show 2018
优秀奖 跨平台
Integrated Branding
The One Show 2018
优秀奖 移动应用
Utility
The One Show 2018
优秀奖 社交媒体
Innovation in Social Media
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