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Your Top By Dove

基本信息
行业: 美容与健康
媒体:影视
时间:2006年1月
投放:荷兰
语言:英语
风格: Minimalism
说明cnen
SUMMARY
The armpit is not the most glamorous of places… or so you might think. In 2006, Dove Deodorant set its sights on changing and ‘owning’ people’s perceptions of their armpits - from the dark, hidden armpit to the smooth, beautiful underarm. In 2005, the European deodorant market was becomingly increasingly crowded. The challenge for Dove was to establish itself as the deodorant brand most associated with skincare credentials, whilst pushing into the beauty arena. Thanks to its ¼ moisturising cream, Dove had a big opportunity to offer something more than other brands: going beyond odour and wetness protection to underarm beauty. However, this was no easy task: Nivea was making strong forays into the skincare sector supported by a high media spend, and there was mounting competitive pressure from Sanex.
制作信息
品牌:
广告公司:
奖项
EACA Euro Effies 2007
铜奖
Brand Re-Vitalisation
最新更新
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