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SMART TOYS

基本信息
行业: 视听与电子产品
媒体:网络
投放:西班牙
风格: Minimalism
说明cnen
Creative Execution:
The Smart toys were accessories that came along the Tabkids. The application could be downloaded directly on the toy, through a qr code or on the Samsung website, available only for android platform (samsung).
The communication of the new accessory was made entirely at point of sale and samsung.es.

The first wave of the Smart Toys ran out of stock in only a few days, generating sales, but also Pr coverage to a product unknown by the consumer. A second Wave is being planned to be implemented globally.

To the launch of the new Tabkids Samsung, the client asked a campaign to highlight the importance of the technology on kids development. The briefing is to create awareness and content to the brand and to the product.

Taking as an insight the need for a balance between technology and a healthy physical life for kids, the agency developed a series of special toys, as promotional accessories for the TabKids.
The Smart Toys came with movement sensors that measured the time kids play in real life, and turned that time into time they could play with their TabKids. So the more kids play physically, the more they can play with technology.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
其他职位:Technology Director: Roberto Torres
Additional company: Deseif, Creative Value
Client Service Director: Yann Baudoin
奖项
戛纳国际创意节 2014
铜奖 移动应用
Innovative Technology for Mobile
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