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Animal Life

文案cnen
Protected paths for animals. The French highway network.
基本信息
行业: 专业与公共服务
媒体:影视
时间:2000年10月25日
投放:法国
风格: Minimalism
说明cnen
Description / Synopsis


"The Animal's life" shows a hind, a rabbit and a beaver crossing the road with help of a trampoline. When the highway crosses a forest, the problem of the animals protection is at stake. That is why les Sociétés d'Autoroutes are implementing some protected passages for animals.

Context


2003: a brand image campaign.
In 2003, ASFA, the French Highways companies Association goes on with its goal of arousing sympathy by choosing again the television media to broadcast its message.
This time, the message is not only meant to say highways are a good invention, but to have people understand that behind the highways, companies are working for bringing to users some essential services.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
客户经理:
制作公司:
导演:
其他职位:Account Director Jean-Baptiste Hespel
Account Executive Clémence Cousteau
Agency Producer Géraldine Fau, Christine Bouffort
3D Graphics BUF Compagnie
Advertising Manager Jean Mesqui, Rémy Chardon
Advertising Manager Jean Jourdan, Arianne Lacroix
奖项
The Cresta Awards 2004

Television Campaign
Eurobest - The European Advertising Festival 2003
铜奖
Non Commercial Public Services, Political & Religious Advertising
最新更新
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