注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Playing the Underground

Playing the Underground | Jeudi | Jung von Matt
下载原始文件 下载原始文件 JPG | 1626x1080px
文案cnen
Underground Is Our Background
基本信息
行业: 文化、娱乐与运动
媒体:设计与品牌
投放:德国
语言:英语
风格: Minimalism
说明cnen
Brief Explanation:
Organisers of parties in Hamburg are permitted to put up posters – and their posters are huge, colourful and loud. Our goal was to create a poster that would attract everyone to our club – and away from other clubs. We also wanted our work to become the talk of the town among our design-oriented target group.
Describe the brief from the client:
The varied event series JEUDI held in the Baalsaal (ranked 40th in the top ‘scene’ clubs of the world) was looking for a way to attract attention in Hamburg’s underground scene. There is plenty on offer, and thousands of posters in the streets means thousands of rivals when it comes to catching the attention of partygoers.
Description of how you arrived at the final design:
Taking the colourful flyposting on the city’s walls as our basis, our outdoor campaign featured the internationally known PLAY symbol on a white background. It showed passers-by that JEUDI unites the entire range of underground electro music on one evening of the week.
Indication of how successful the outcome was in the market:
The club was sold out every Thursday. The tremendously successful JEUDI series of parties will now be expanded to Berlin and Frankfurt.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
制作公司:
制片:
奖项
戛纳国际创意节 2011
金奖 设计
Graphic Design & Design Crafts
戛纳国际创意节 2011
铜奖 户外
Billboards & Street Furniture
伦敦国际广告节 2011
铜奖 整合创新
Non-Traditional Entertainment
最新更新
加载中...
赞助商