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Live Test Series Integrated Campaign

基本信息
行业: 汽车及相关服务
媒体:推广与活动
投放:瑞典
风格: Minimalism
说明cnen
How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. We created a series of films testing new features, aimed to work on to levels: Highly relevant for the core target group – but at the same time spectacular and entertaining enough to attract a broad audience. The test videos on YouTube were followed up by in-depth interviews with the engineers, both in printed and digital form. One of the tests was also turned into an interactive 360° experience.
制作信息
品牌:
广告公司:
首席创意官:
文案:
美术指导:
设计:
制作公司:
制片:
导演:
其他职位:Creative Team: Tobias Nordstrom, Britta Malmberg
Music & Sound: Wooly Bully by The Sham & Pharaohs, Only Time (Ryan, Ryan, Ni Bhraonain) Performed by Enya, Adelphoi Adelphoi, Plop Plop, Plan8 Plan8, 750MPH 750MPH
奖项
D&AD 2014
黄铅笔 整合媒体
Integrated
最新更新
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