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House

基本信息
行业: 公益与非盈利组织
媒体:网络
投放:巴西
语言:英语
风格: Minimalism
说明cnen
The goal was to capture donors and volunteers for Estação Bem Estar: lodging that shelters, treats and reinserts homeless people from the City of São Paulo.

Philosophy/Solution


The idea was to reach people who are looking for a real property to buy or to rent. Our objective is to move these people emotionally, showing them the reality of those whose homes are the city’s streets. And to do this, we will make an ad in a renowned Brazilian real estate site, showing a street shelter as if it were for sale together with beautiful and spacious properties.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2009
银奖
Charities, Public Health & Safety, Public Awareness
Wave Festival 2009
铜奖
Direct
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