注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Alley

Alley | 飞利浦 | Philips | 奥美 | Ogilvy
下载原始文件 下载原始文件 JPG | 840x1237px
基本信息
行业: 视听与电子产品
媒体:平面
时间:2012年
投放:印度
风格: Minimalism
说明cnen
Brief Explanation
In the age of gizmos, super hightech stuff and such, torch no matter what light it threw, was not the most interesting of products. It held no novelty value. So apart from communicating the product attributes, we had to make the communication attractive enough to add sheen to the product.

Describe the brief from the client
Create communication for Philips LED torches - highlighting the white-light that it threw which was much brighter than that thrown by torches with regular bulbs.

Design Process
We started with the thought, that light from our product would be like day light. So we started with ideas where we showed night scenes, but shot during the day. Basically, executions with bats, watchman, candlelight, etc. The only problem was that, while the light was there [in situations that seemed like the middle of the night], our product, the torch was missing from the picture. So we said how about showing the same ad with a beam of light coming out of our torch. And that’s what we did. And the difference was as stark as night and day!

Results
Lot of hits on the site. Store enquiry up. And general excitement/buzz about a product that got passed on to other products in the extensive Philips portfolio.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
美术指导:
摄影:
客户主管:
奖项
戛纳国际创意节 2013
银奖 设计
Posters
戛纳国际创意节 2013
铜奖 户外
Photography
戛纳国际创意节 2013
铜奖 平面
Art Direction
戛纳国际创意节 2013
铜奖 平面
Home Appliances & Furnishings
伦敦国际广告节 2013
金奖 设计
Art Direction Campaign
伦敦国际广告节 2013
银奖 户外
Use of Photography Campaign
伦敦国际广告节 2013
铜奖 设计
Use of Photography
最新更新
加载中...
赞助商