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Project Revoice

基本信息
行业: 公益与非盈利组织
媒体:网络
投放:澳大利亚
风格: Minimalism
说明cnen
Synopsis
Amyotrophic Lateral Sclerosis (ALS), also known as Motor Neurone Disease, is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Within a couple of years of diagnosis, most patients end up paralysed in a wheelchair and forced to communicate via text-to-speech devices, typically with a default 'computer' voice. Currently, the only way people with ALS can use their own voices is by banking thousands of sentences, which can be repurposed as a set of standard phrases (message banking) or words mechanically stitched together from recorded syllables. Our goal was to change the way people live with ALS by giving sufferers the full use of their own voices.
Strategy
To rebuild Pat's voice we had to create a databank of audio for the algorithm to work with. Since Pat hadn't banked any audio, our challenge was to build a sufficient databank ourselves from old Ice Bucket interviews and speeches found online. In March 2018, surrounded by his family and friends Pat was finally able to speak again in his own voice, after over a year in silence. This emotional moment became the heart of our campaign, and once more Pat's voice became a rallying cry for the ALS community with a call to action to join the program.
Relevancy
Ever since the Ice Bucket Challenge raised over $115 million dollars for the ALS Association, the ALS community has been eager to see breakthroughs that can improve their quality of life. With Project Revoice, we rallied global support and community engagement around a new program that for the first time will give patients the ability to speak freely in their own voices, forever changing the way people live with ALS.
Outcome
Since launch, Project Revoice has received significant interest from both the ALS community and the general public: Over 850 million earned media reach Over one million organic video views in the first week. By week two over 41 million people had posted, commented shared or mentioned the campaign. Over 670 articles written globally $9.8 million estimated earned PR value. Currently over 100 patients a week are signing up to receive their own Revoice. On average, 105 people a week are diagnosed with ALS in the United States.
Execution
To make this technology available to the wider ALS community, Project Revoice has built an online voice bank where ALS sufferers can easily record the voice material necessary for their own voice clones. By the end of 2018 these recordings will be used to create more 'Revoices', which users can access and 'speak' with via their own Assisted/Augmentative Communication (AAC) devices. Since launch Project Revoice has inspired new hope for thousands of ALS sufferers. While the technology is currently limited to English-speaking patients only, the ultimate goal of the program is to prevent anyone diagnosed with ALS from losing their voice.
CampaignDescription
With a custom machine learning algorithm that analyses and completely recreates a person's voice, Project Revoice gives ALS patients the full use of their own authentic voices, allowing them to speak freely and naturally even after they physically can't. To launch the program, we managed to recreate the voice of Pat Quinn, who co-founded the ALS Ice Bucket Challenge while fighting the disease himself.
制作信息
品牌:
广告公司:
制作公司:
音乐:
音效设计:
奖项
戛纳国际创意节 2018
入围 直效
Sectors > Not-for-profit / Charity
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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