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The Earphones Note

The Earphones Note | 松下 | Panasonic | Scholz & Friends
下载原始文件 下载原始文件 JPG | 1024x768px
基本信息
行业: 视听与电子产品
媒体:设计与品牌
投放:德国
风格: Minimalism
说明cnen
Brief Explanation:
The selection of earphones is huge and the products are often interchangeable. Only a packaging with a clear visual idea is able to stand out at the market among the generic packagings of the competition.

Describe the brief from the client:
The brief was to design a new packaging for the Stereo Earphones RP-HJE 130 that clearly communicates the product benefit: the unique sound quality. The packaging design has to appeal to a target group that usually owns well-designed high-class mp3 players.

Description of how you arrived at the final design:
The packaging uses the universal symbol for music: the note. By specially arranging the earphones inside a special box they appear to look like two eighth notes. So the earphones show at first sight for whom they are made: for passionate music lovers.

Indication of how successful the outcome was in the market:
The new packaging was met with positive reactions from retailers and clients because it clearly stood out from the generic packaging of the competition. As such it helped to attract new target groups for Panasonic.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
客户经理:
制片:
奖项
纽约国际广告节 2010
金奖 设计
Entertainment/Recreational
ADC*E 2010
金奖 包装设计
Eurobest - The European Advertising Festival 2010
金奖 设计
Household Goods
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