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Apartment

文案cnen
You either love it or hate it.
基本信息
行业: 食品
媒体:影视
投放:英国
语言:英语
风格: Minimalism
说明cnen
Description / Synopsis


A gorgeous girl invites a young man back to her flat. When they kiss, he recoils. We cut to the kitchen and see she's been eating Marmite bagels.

Philosophy/Solution


This case documents how, despite being in a declining market, Marmite managed to grow at an average of 5% p.a. between 1995 and 2001. This was achieved with little more than an extremely effective ad campaign and associated PR. This activity was instrumental in repositioning Marmite's brand image and re-introducing lapsed users. Econometrics showed how the £12.4m spent on advertising increased sales by £53.5m and that without the advertising and PR the sales would have fallen by 26%.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
制作公司:
导演:
其他职位:Account Director Karen Fisher
Account Planner Laurence Parkes
Strategic Planner Lucy Jameson
Agency Producer Anni Cullen
Advertising Manager Paul Nevett
奖项
IPA Effectiveness Awards 2002
年度实效公司奖
IPA Effectiveness Awards 2002
银奖
戛纳国际创意节 2000
银奖
Savoury Foods
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