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Audi City Lights

Audi City Lights | 奥迪 | Audi | 恒美 | DDB
下载原始文件 下载原始文件 JPG | 800x574px
基本信息
行业: 汽车及相关服务
媒体:户外
投放:比利时
风格: Minimalism
说明cnen
Entry Summary
Brussels is known as a very busy city, with endless numbers of cars going to and leaving the city at rush hour. Especially in winter it gets dark very soon which makes it more dangerous for pedestrians to cross the streets.
Brief Explanation
The key to this campaign is that we interacted with the people in the street, just like the new A4 would do when you would drive it. We made sure the people got safe from one side of the street to the other by showcasing the newest feature on the A4, the Matrix headlights which follows pedestrians, making sure you spot them in time. A great eye catcher on a busy junction which serves as a beacon of safety at the same time.
制作信息
品牌:
广告公司:
创意总监:
美术指导:
客户主管:
客户经理:
客户企划:
制作公司:
制片:
导演:
其他职位:PR Manager: Kenn Van Lijsebeth
奖项
戛纳国际创意节 2016
入围 户外
Interactive Outdoor Experiences
最新更新
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