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Heineken Star Player

Heineken Star Player | 喜力 | Heineken | AKQA
下载原始文件 下载原始文件 JPG | 1019x768px
基本信息
行业: 酒精饮料
媒体:网络
投放:英国
风格: Minimalism
说明cnen
Brief Explanation:
StarPlayer is a first in social media multi-platform gaming, transforming TV watching into a social interactive experience for fans. 72% of people watch UEFA Champions League matches alone and at home*. With StarPlayer, Heineken radically changes the way people watch UCL and takes watching football on TV to the next level. The first global ‘dual-screen’ football game – to score points players anticipate events unfolding on the pitch live and make decisions on what will play out over the next few seconds. Players compete and share scores via Facebook and other players around the world in the ‘Interactive Champions League’.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
设计:
客户主管:
其他职位:Executive Creative Development Director: Andy Hood
Head of Technical Architecture: Neville Kuyt
Project Director: Hanna Gray
Associate Creative Development Director: Paddy Keane
User Experience Architect: Joanne Alden
Creative Developer: Wanja Stier
Project Manager: Carolyn Mangan
Technical Delivery Manager: Gareth Scrivens, Andrew Smith
Technical Architect: Christopher Marsh
Senior Software Engineer: Rob Gilks
Quality Assurance Manager: Ellen Woolridge
Analyst: Lewis Corbett
链接:http://awards.akqa.com/awards2011/CannesLions/Star...
奖项
戛纳国际创意节 2011
金奖 网络
Other Interactive Digital Solutions
伦敦国际广告节 2011
金奖 数字媒体
The NEW Category
伦敦国际广告节 2011
铜奖 数字媒体
Beverages - Alcoholic
EPICA (Europe's Premier Creative Awards) 2011
铜奖 其他
Branded Content: Mobile Communications
Eurobest - The European Advertising Festival 2011
大奖 手机
Mobile
Eurobest - The European Advertising Festival 2011
金奖 手机
Mobile Games
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