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Tomorrow's News

基本信息
行业: 公益与非盈利组织
媒体:推广与活动
投放:美国
风格: Minimalism
说明cnen
EntrySummary
Sandy Hook Promise is an organization started by the parents of the victims of the Sandy Hook Elementary shooting, which occurred in Newtown, Connecticut, USA, five years ago. The group believes gun violence is preventable when you know the signs of someone who might become a violent offender. With 93 people killed daily by guns in the U.S., many feel helpless in the fight against gun violence. So Sandy Hook Promise wanted to empower students, parents and teachers by telling them they can stop the next shooting if they know the warning signs. Worth noting is that this film first aired in December, 2017 — two months before the recent, tragic shootings in Parkland, Florida.
BriefExplanation
Our online film, “Tomorrow’s News,” shows a fictitious TV news report about a shooting expected to happen tomorrow. In the film, witnesses, first responders and acquaintances of the shooter all speak about the tragedy in the future tense, to stress the shooting’s preventability.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
铜奖 影视
Innovation > Use of TV / Cinema Film
戛纳国际创意节 2018
铜奖 公关活动
Media Relations
戛纳国际创意节 2018
入围 可持续发展目标
People > Good Health and Well-being
克里奥奖 2018
银奖 公关
Cause Related
D&AD 2018
石墨铅笔 公关活动
Use of Media Relations
D&AD 2018
木铅笔 媒介应用
Use of Branded Content
D&AD 2018
木铅笔 媒介应用
Use of PR
The One Show 2018
铜铅笔 公关
Media Relations
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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