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Change your name in Gerolsteiner

基本信息
行业: 非酒精饮料
媒体:互动
投放:比利时
风格: Minimalism
说明cnen
Gerolsteiner, Germany's leading brand of bottled water, was nearly unheard of in the neighboring country of Belgium, a market where the brand wanted to grow. The challenges were common: small budget, low brand recognition and limited retail distribution. Worse yet, the brand was often confused with another German one.

To generate some fizz, the company used the fact that no one in Belgium was actually named Gerolsteiner as the basis for a contest. In a new twist on the 'naming rights' concept, Gerolsteiner offered a free Porsche 911 to the first person who would legally change their surname to 'Gerolsteiner.'

The effort won a 2008 Eurobest Award for Bronze (integrated campaign) and Silver (Direct Media & Sales Promotion).
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
其他职位:Strategic Planner Stephanie Zimmermann
Agency Producer Emeline Fouya
奖项
克里奥奖 2009
银奖
Beverages/Non-Alcoholic
伦敦国际广告节 2009
铜奖
Beverages - Non-Alcoholic
纽约国际广告节 2009
银奖
Beverages Non-Alcoholic
Eurobest - The European Advertising Festival 2008
铜奖
Integrated
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