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Be an Outsider

Be an Outsider | L.L.Bean | The VIA Agency
下载原始文件 下载原始文件 JPG | 702x395px
基本信息
行业: 服装
媒体:户外
风格: Minimalism
说明cnen
Description
This unique initiative uses a hydrophobic spray to create a hopscotch board that encourages passersby to “Be an Outsider” and play in the rain. Unlike the L.L.Bean print ad VIA created last year that was only visible in sunlight, the 100% biodegradable hopscotch board will only show up in the rain!

Located in Boston’s Seaport Courtyard, the L.L.Bean flagship store and headquarters, the hopscotch board will appear in the rain with the message, “Rain, rain, go and play.” As heavy rain is predicted tomorrow, L.L.Bean’s unique campaign will finally be able to come to life at Boston’s Seaport.

Experiential advertisement created by VIA, United States for L.L.Bean, within the category: Fashion.
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