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基本信息
行业:	文化、娱乐与运动
媒体:	设计与品牌
风格:	Minimalism

说明cnen

Contemporary art is often misunderstood and underappreciated. When tasked with getting people to attend the relaunch of the Museum of Contemporary Art (MOCA), we had to get them to see contemporary art, the museum and its opening differently. To drive visits opening weekend, we created a location-based campaign that challenged people to break routine and experience something different at MOCA, in tandem we rebranded the new museum. The campaign drove more than 11,000 visitors in the opening weekend and achieved 40% of MOCA’s yearly attendance numbers within the first 3 months.

制作信息
品牌:	The Museum of Contemporary Art
广告公司:	李奥贝纳

奖项
	D&AD 2019 入围 设计文案 Tone of Voice