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AUTHOR HEADPHONES

AUTHOR HEADPHONES | 企鹅出版 | Penguin Books | 麦肯 | McCann Erickson
下载原始文件 下载原始文件 JPG | 1237x823px
基本信息
行业: 文化、娱乐与运动
媒体:设计与品牌
时间:2012年
投放:印度
风格: Minimalism
说明cnen
Brief Explanation
We need to tell book readers that, unlike reading a book, listening to a book was closer to the real experience of hearing what writers had to say.

Describe the brief from the client
Book readers are increasingly finding that their attention spans are getting smaller and smaller. So are the revenues of Penguin audiobooks section. Let's find an arresting way to lure book readers into becoming book listeners. Thus, making both parties happy.

Design Process
What better way to demonstrate the benefit of audiobooks than show that book lovers are getting it straight from the horse’s mouth, or in this case, the mouth of the writers, i.e. William Shakespeare, Mark Twain & Oscar Wilde. Also, since this was about getting the real story, we preferred realistic illustrations of the writers (whispering) in the form of headphones to make the communication more compelling.

Results
In less than a week from the release, awareness of Penguin audiobooks increased by 15%. 7% more audiobooks sold in a matter of few days.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
美术指导:
插画:
排版:
客户主管:
客户主任:
其他职位:Senior Visualiser: Nobin Dutta
奖项
戛纳国际创意节 2013
铜奖 设计
Posters
伦敦国际广告节 2013
铜奖 户外
Use of Illustration Campaign
伦敦国际广告节 2013
铜奖 户外
Art Direction Campaign
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