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Ikea Real Life Series

Ikea Real Life Series | 宜家 | IKEA | 阳狮 | Publicis
下载原始文件 下载原始文件 JPG | 3506x2479px
基本信息
行业: 家居与日用品
媒体:设计与品牌
风格: Minimalism
说明cnen
Cultural/Context information for the jury

If someone finds an idea room décor on TV, they sure will find an affordable way to bring it to life at IKEA. But to prove that was no easy task. After three of the most iconic family rooms on TV were selected, the research team had the task to replicate them with IKEA furniture only.

Tell the jury about the art direction.

· First, thousands of items were collected from IKEA’s catalogs to find the perfect furniture for those iconic spaces.
· After a two-month search, the final pieces - similar or identical to the TV shows spaces - were chosen.
· The selects were then sent to a 3D artist, responsible for integrating seamlessly IKEA’s furniture to the iconic TV living rooms.
· Each room, meticulously put together, became a print ad and a POS poster.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2019
银奖 工业制作
Print & Publishing
戛纳国际创意节 2019
入围 工业制作
Outdoor
戛纳国际创意节 2019
入围 工业制作
Brand & Communications Design
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