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Volcano

Volcano | 红十字会 | Red Cross | 扬罗必凯 | Y&R
下载原始文件 下载原始文件 JPG | 3425x2773px
文案cnen
Redcross.org.lb/volunteer
基本信息
行业: 公益与非盈利组织
媒体:平面
时间:2012年3月
投放:阿拉伯联合酋长国
风格: Minimalism
说明cnen
Business Sector Charities, Foundations, Volunteers
Problem
Volunteer numbers are always low and we wanted to get more people to sign up.
情节
To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope.
Result
Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
摄影:
客户企划:
制片:
修图:
奖项
The One Show 2013
优秀奖 公共服务
Newspaper or Magazine - Campaign
Dubai Lynx Awards 2012
银奖 户外
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Dubai Lynx Awards 2012
银奖 户外
Public Health & Safety, Public Awareness, Fundraising and Appeals
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