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Daughter and Mother

基本信息
行业: 公益与非盈利组织
媒体:影视
投放:美国
风格: Minimalism
说明cnen
Solution
This film makes use of a misdirect. We lead the viewers to believe that we are telling the story of a little girl and her young troubled mother. However, at the end we reveal that they are both actually much older. Performance was key to the success of the spot. The little girl needed to be directed to be wise beyond her years, while her mother needed to come across as a little unhinged, demonstrating many of the symptoms of Alzheimer’s. Both actors needed to capture a raw emotion and perform in a very authentic way. Lighting, music, cinematography, editing, performance and casting come together to take the viewer on an empathetic journey that reveals what it’s like to live with someone with Alzheimer’s.
EntrySummary
Over six million people in the United States now have Alzheimer's disease — and it is estimated that four million (or two thirds) are women.
BriefExplanation
This film was created to bring awareness to the fact that Alzheimer’s is a disease that not only affects the person suffering from it, but also their children. As it plays out we are led to believe that a little girl is looking after her young mother. However, in the conclusion we reveal that she is actually an adult and her mother is an elderly woman with Alzheimer’s. We wanted to make people aware that by donating to the Cure Alzheimer’s Fund, they could possibly put a stop to this and prevent them from becoming a future burden to their children.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
入围 影视制作
Direction
戛纳国际创意节 2018
入围 影视制作
Casting
The One Show 2018
优秀奖 健康与医药
Film / Long Form
The One Show 2018
优秀奖 影视制作
Craft - Direction / Single
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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