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Selinah

文案cnen
Help us provide us the treatment that can give someone a second chance
基本信息
行业: 公益与非盈利组织
媒体:影视
时间:2010年
投放:南非
语言:英语
风格: Minimalism
说明cnen
The aim for Ogilvy Johannesburg was to capture something that really happened, unenhanced by any cinematic or post production manipulation. We found a real aids sufferer who was on deaths door and recorded her recovery day by day once she started the medication from Topsy. To achieve that we rigged the camera in the ceiling and filmed Selinah every day for 1 hour, editing her 90 day recovery into a 95 second spot.Selinah is alive and well today, unrecognisable from the woman we first met.

Brief Explanation:
We're all familiar with the spectre of the person who gets AIDS and wastes away before our eyes. But what most people don't realize is that the recovery of an AIDS sufferer on antiretrovirals (ARV’s) is every bit as dramatic. In just 90 days, a person can regain all the health they've lost. It's called 'the Lazarus effect.' Working together with Topsy, we located Selinah when she was in the very advanced stages of AIDS. We started her on treatment and filmed her every day for 90 days. The transformation is absolutely real. We used no special techniques and tricks in post production. Selinah was brought back to life purely by ARV’s and her will to live
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奖项
The One Show 2011
金铅笔 公共服务
Television
戛纳国际创意节 2010
金奖 影视
Product & Service/Fundraising & Appeals
克里奥奖 2010
铜奖 影视
Public Service
伦敦国际广告节 2010
LIA大奖 影视/数字/网络/手机
伦敦国际广告节 2010
金奖 影视/数字/网络/手机
Music Original
伦敦国际广告节 2010
金奖 影视/数字/网络/手机
Public Service/Social Welfare
The Loerie Awards 2010
金奖 广告 - 影视
TV & Cinema Commercials
The Loerie Awards 2010
优秀奖 广告 - 影视制作
TV & Cinema Crafts - Editing
The Loerie Awards 2010
优秀奖 广告 - 影视制作
TV & Cinema Crafts - Direction
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