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THE GUARDIAN ANGEL

基本信息
行业: 公益与非盈利组织
媒体:网络
投放:新加坡
风格: Minimalism
说明cnen
Creative Execution:
The Guardian Angel is a simple and elegant accessory that is always accessible during crucial moments. It is a device which allows women to trigger her mobile phone via low-energy bluetooth technology to ring during uncomfortable moments, so she may have an excuse to get out of. If her perpetrator persists, she can hold the button for 3 seconds to send an SOS via SMS to a designated number such as her parents to notify them that she is in danger. The SMS also provides coordinates of her location and provides a link to the Google Map location.

Launched on 28 April 2014, we are unable to provide results in time. This is what the client has to say:

“AWARE believes in the rights of women to participate in social and public spaces free from harassment and violence,” says Corinna Lim, Executive Director at AWARE. “But especially in a workplace or social scenario, there can be social penalties for confronting harassers directly. The Guardian Angel can help to defuse some harassment situations. The emergency contact function also empowers women to more easily seek help in cases of serious threat.”

For updated results, please refer to the website: http://justwonderfulthings.com/aware/guardian

Whilst governments worldwide have invested a lot in the education and awareness of sexual assault and rape issues (such as White House Task Force to Protect Students from Sexual Assault – 22 Jan 2014), communication messages play a limited role to protect women and girls during those crucial moments of assault.

Nearly 1 in 5 women or nearly 22 million have been raped in their lifetimes based on US National study done. 80% raped before 25 and more alarmingly, at least 90% knew their perpetrator.

When sexual assault comes from someone a girl knows and trusts, she’s taken aback and confused by what's happening.

We created The Guardian Angel, a simple intervention jewellery to help every woman disrupt the chain of events and call for help as soon as possible to prevent the assault from happening through a simple click of a button anytime, anywhere.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
美术指导:
摄影:
制片:
其他职位:Programming Lead: Boby Ertanto
Technical Lead: Nicholas Ng
Regional Director Of Corporate Communications: Cris Prystay
Project Director: Rachel Koh
Project Manager: Peter Chee
Technical Lead: David Teo
App Developer: Ron Lim
Ceo: Frank Bauer
National Creative Director: Yang Yeo
Creative Chairman: Lo Sheungyan
Additional company: AmanaCliq, The Pixelage, MVP Group
奖项
戛纳国际创意节 2014
银奖 移动应用
Innovative Technology for Mobile
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