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We're Animals, 1

We're Animals, 1 | Wrangler | 佛海佛瑞 | Fred & Farid
下载原始文件 下载原始文件 JPG | 1400x934px
基本信息
行业: 服装
媒体:平面
时间:2010年1月
投放:法国
语言:英语
风格: Minimalism
说明cnen
English Translation of Main Headlines:
Men and women are captured in the heat of the moment, saturated in red water or caught in a fury of red dust. Tension and passion scream out of each image, the boiling energy of the models in the frame collides with this vibrant crimson. Each character becomes an embodiment of Man’s inner force unleashed. The powerfully raw and visceral 'Red' campaign expresses the inner force and animality in Man, sublimated through the use of the colour red. Red, which is the dominant and unifying colour in the campaign, was chosen for its expression and symbolism: warmth,passion,love,strength, vivacity, energy, liberation-life.

Wrangler has revealed its new image for this 2010 Spring/Summer season, which goes by the name of Red. A powerful, visceral campaign centred on the human being's most primary instincts. Men and women have been photographed in red waters or amidst the fury of twirling red dust. A new approach to the concept We Are Animals by a fit, strengthened Wrangler. The campaign We Are Animals comes packed with emotions. Each image is a high dose of adrenalin, tension and passion, with red as the basic colour. Each character becomes the personification of the inner strength of an unleashed man, a sweeping animal alter ego. The new campaign features two distinct phases, the first one to be shown at Berlin's Bread&Butter, with an important presence in the city and in the specialized press on the occasion of the fair. In March, there comes the second assault, aimed at the public through several channels –graphic, street ads, digital, and stores.
制作信息
品牌:
广告公司:
文案:
美术指导:
摄影:
制作统筹:
客户主管:
客户主任:
客户经理:
剪辑:
其他职位:Media Used: Magazine
奖项
纽约国际广告节 2011
铜奖 艺术与技巧
Photography
戛纳国际创意节 2010
金奖 平面
Magazine/Craft/Photography
伦敦国际广告节 2010
金奖 平面
Photography Campaign
EPICA (Europe's Premier Creative Awards) 2010
Epica金奖 海报
EPICA (Europe's Premier Creative Awards) 2010
优胜金奖 印刷
Clothing & Fabrics
EPICA (Europe's Premier Creative Awards) 2010
银奖 印刷
Advertising Photography
Eurobest - The European Advertising Festival 2010
金奖 平面
Clothing, Footwear & Accessories
Eurobest - The European Advertising Festival 2010
银奖 平面
Best Use of Photography
Grand Prix de la Publicité Presse Magazine 2010
优胜奖
Best Art Direction

顶尖热评

文案:我心狂野。

这种视觉大片似乎不需要太多注解,狂野的红色统治了一切。 在国外对它的最多争议来自“它在说什么?它究竟是艺术还是广告?”是的,这组片子像摄影艺术品多过“广告”。但我们应该反问的是:谁说广告就不能是艺术?至于说到表达,这些富有张力、让你激动的图像还不够吗?

点评:土木

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