注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Teddy Gun

Teddy Gun | Illinois Council Against Handgun Violence | 博达大桥 | FCB
下载原始文件 下载原始文件 JPG | 4000x2836px
基本信息
行业: 公益与非盈利组织
媒体:设计与品牌
投放:美国
风格: Minimalism
说明cnen
Strategy

Every year the public is bombarded with thousands of stories about gun violence, and the debate about gun regulations, on their news streams. With so many stories, people had become numb, making it difficult for organizations like ICHV to make a significant impact. We needed a way to wake people up and pay attention. The striking visual of the Teddy Gun immediately drew people in to find out more.
CampaignDescription

Teddy bear manufacturers are required to follow incredibly strict safety regulations—unless, of course, the teddy bear is a gun. Introducing Teddy Gun. Created to shine a light on the nonsensical lack of government oversight on the gun industry, Teddy Gun became a tragic, ironic, powerful symbol of the disproportionate lack of regulation that contributes to the gun epidemic across Illinois and the country. We used Teddy Gun to ignite a groundswell of outrage and political pressure for common sense gun laws.
Execution

Teddy Gun was developed to start conversation and put pressure on Congress, so every execution and placement needed to do the same. We started by launching an introductory film, and through social media and PR, it sparked conversation about gun regulation and led people to TeddyGun.com. There, a state selector tool allowed you to tweet directly to your senator, and a zip code tool allowed you to tweet directly to the representative in your district, putting pressure on your exact legislators.
Synopsis

The US government has long established a history of protecting its citizens from inherently, and even not inherently, dangerous products by instituting health and safety standards. Without this oversight, we all would be far more susceptible to injury and death. The majority of US citizens believe the gun industry faces high-level government oversight. However, even though guns are the most inherently dangerous consumer product, the manufacture of guns is not regulated in any significant way. By contrast, children’s teddy bears harm only a fraction of the number of people guns harm, but are required to meet far more health and safety standards. The Illinois Council Against Handgun Violence (ICHV) is a nonprofit organization that focuses on handgun violence prevention and advocates for common sense gun laws at both state and federal government levels.
Outcome

Teddy Gun did what all the headlines and news coverage on the gun violence epidemic couldn’t: It stopped people in their tracks, moved them, and motivated them to take action—to put pressure on Congress for more common sense gun laws. With over 135 million earned impressions following the introduction video, and a total earned media value of $2.62MM, ICHV achieved new levels of awareness and engagement. Due to this success, the Teddy Gun exhibit is touring and impacting communities beyond the launch. And now an ICHV-supported bill is gaining unprecedented momentum in the state legislature.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
客户主管:
制作公司:
剪辑:
修图:
其他职位:Entrant Company: FCB CHICAGO, USA
PR Agency: CURRENT MARKETING, Chicago, USA
Additional Company: HERO SOLUTIONS, Chicago, USA
Director Visual Effects Supervisor, Roman Mendez, Lord + Thomas
Executive Prodcuer, Content Integration, Lindsay Tyler, FCB Chicago
SVP, Executive Creative Producer, John Bleeden, FCB Chicago
VP, Executive Producer, Jared Stachowitz, Lord + Thomas
Lead Developer, John Skibicki, FCB Chicago
Associate Business Analyst, Derek Tucker, FCB Chicago
President, Virginia Devlin, Current Marketing
SVP, Creative Director, Ben Flaherty, Lord + Thomas
Assistant Account Executive, Mackenzie Woods, Current Marketing
Executive Producer, Katie Roach, Lord + Thomas
Senior Manager Digital Development, Michael Chesta, FCB Chicago
Senior Developer, Morgan Bates, FCB Chicago
Tech Lead, Erik Christianson, FCB Chicago
3D Artist, Eduardo Borges, Lauré Studio
Social Manager, Mike Norgard, FCB Chicago
Senior Project Manager, Mamo Arima, FCB Chicago
Executive Director, Colleen Daley, Illinois Council Against Handgun Violence
奖项
戛纳国际创意节 2017
金奖 公关活动
Charities & Non-profit
戛纳国际创意节 2017
银奖 设计
Design Excellence in Effectiveness
戛纳国际创意节 2017
铜奖 户外
Use of Ambient Outdoor
戛纳国际创意节 2017
入围 直效
Use of Ambient Media: Small Scale
戛纳国际创意节 2017
入围 公益大奖
Grand Prix For Good
戛纳国际创意节 2017
入围 户外
Small Scale Special Solutions
最新更新
加载中...
赞助商