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基本信息
行业:	办公用品
媒体:	设计与品牌
投放:	巴西
风格:	Minimalism

说明cnen
With this AR-enabled app, EcoPencils are transformed into animals when kids point the phone's camera to a corresponding colour of pencil. The app also allows kids to take pictures with the animals they unlock, collect them, and customise their own version.

制作信息
品牌:	辉柏嘉
广告公司:	David The Agency (巴西 圣保罗)
首席创意官:	Anselmo Ramos
创意总监:	Edgard Gianesi
文案:	Luiz Alexandre Musa
美术指导:	Davi Maine Pablo Manzotti
设计:	Vetor Zero
客户主管:	Rodrigo Kozma
客户经理:	Giovana Zanfelicce
客户企划:	Beatriz Milani
制作公司:	Vetor Zero
制片:	Paty Silveira
导演:	Luiz Evandro
摄影指导:	Claus Stellfeld
其他职位:	Entrant Company: DAVID THE AGENCY, São Paulo, Brazil Additional Company: PUNCH AUDIO, São Paulo, BRAZIL Additional Company: FABER-CASTELL BRAZIL, Sao Paulo, BRAZIL Creative VP, Rafael Donato, DAVID São Paulo Head of Production, Rafael Rosi, DAVID São Paulo Head of Planning, Daniela Bombonato, DAVID São Paulo Executive Producer, Francisco Puech, Vetor Zero Associate Excutive Producer, Andre Semglia , Vetor Zero Associate Excutive Producer, Eliza Damazio de Mello, Vetor Zero Production Editor, Rodrigo Guimil, Vetor Zero Project Manager, Giovana Ferreira, Vetor Zero Technology Director, Ohmar Tacla, Vetor Zero Development / Digital Director, Eduardo Bolletto, Vetor Zero Development / Digital Director, Jefferson Scomacao , Vetor Zero Sound Mix / Composer / Producer / Account, Cristiane Oliveira - Karina Coviello , Punch Audio Sound Mix / Composer / Producer / Account, Gabriel Duarte - James Muller , Punch Audio Sound Mix / Composer / Producer / Account, Lili D. Aragoni, Punch Audio Sound Mix / Composer / Producer / Account, Mariano Alvarez - Cristiano Pinheiro , Punch Audio Marketing Director, Eduardo Ruschell, Faber-Castell Communications Manager, Elaine Mandado, Faber-Castell Product Manager, Guilherme Vieira, Faber-Castell

奖项
	D&AD 2018 木铅笔 平面设计 Digital & Mobile