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One Direction

One Direction | 星期日泰晤士报 | The Sunday Times | CHI & Partners
下载原始文件 下载原始文件 JPG | 800x399px
基本信息
行业: 媒体与出版
媒体:户外
投放:英国
风格: Minimalism
说明cnen
Entry Summary
The Sunday Times Rich List is one of The Sunday Times’ key circulation drivers. Published annually since 1989, it is a list of the 1,000 wealthiest people in the UK and its enduring popularity means the newspaper attaches great importance to it. The Rich List advertising is essential in driving anticipation of the Rich List’s release every April.This year’s ‘Fortunes Told’ campaign used Tarot cards to tell the stories of how the nation’s highest-earning celebrities and business personalities made their respective fortunes. The campaign focused on well known celebrities who feature within the Rich List, and references key elements of their narrative: including strife of boy band One Direction, the progression from sport and music to global domination for husband and wife David and Victoria Beckham, and various business ventures of entrepreneur Richard Branson.
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其他职位:Re Toucher: Rob Swainson
CEO: Sarah Golding
Re Toucher: Charlie Townsend
Head of Production: John Hodges
Creative Team: Angus Vine & Colin Smith
CSO: Neil Goodlad
Creative Producer: Tom Loxley
奖项
戛纳国际创意节 2016
入围 户外
Art Direction
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