注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Dustbin

文案cnen
Get something good inside.
基本信息
行业: 食品
媒体:影视
投放:英国
语言:英语
风格: Minimalism
说明cnen
This case demonstrates how the re-launch of Hovis resulted in massively increased profits. The re-launch included radical new advertising and packaging based on the core brand value of 'everyday goodness'. They drove demand to such and extent that Hovis was able to increase volume at the same time as increasing price - totally counterintuitive. Hovis was the fastest growing non-alcoholic grocery brand over the last year (+26%). And both the advertising and packaging paid for themselves and more.
制作信息
品牌:
广告公司:
创意总监:
制作公司:
其他职位:Account Planner Vicki Holgate
Advertising Manager Paula Moss
奖项
FAB Awards (International Food and Beverage Creative Excellence Awards) 2002
FAB奖
Baking / Sweet Foods
IPA Effectiveness Awards 2002
年度实效公司奖
IPA Effectiveness Awards 2002
银奖
最新更新
加载中...
赞助商