注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

免疫的魅力 | Afghan Immunity Charm

免疫的魅力 | Afghan Immunity Charm | Ministry of Public Health, Islamic Republic of Afghanistan | 麦肯 | McCann Erickson
下载原始文件 下载原始文件 JPG | 4000x2836px
基本信息
行业: 专业与公共服务
媒体:DM
投放:印度
风格: Minimalism
说明cnen
CampaignDescription

To counter these traditional biases, we turned to another Afghan tradition. A bracelet that is tied on infants to ward off evil forces, now also protects them from diseases.
Execution

The immunity charm comprises colored beads, with each bead being code for a specific vaccine. On every vaccine, doctors add the corresponding bead to the bracelet.
Synopsis

Remote areas, illiteracy, and traditional biases against vaccines, mean Afghanistan has a vaccination completion rate of just 50%. Doctors face a lack of immunization history as parents do not maintain vaccination cards. We needed the people of Afghanistan to understand the importance of immunization and help them complete their child's immunization.
Relevancy

The Immunity Charm is the immunization history of a child, worn by the child. It creates a direct relationship between infants' doctors and the parents. Borrowing from an Afghan tradition itself, we modified the evil eye charm, commonly found on an infant's wrist, as our medium to spread the message of immunization amongst various Afghan communities. The charm is not merely for the purpose record keeping of vaccines but also reminds parents to follow up on their child's immunization.
Strategy

Strong traditional biases and wide spread illiteracy were the main hurdles. The Immunity Charm takes care of both as it is rooted in tradition and requires no reading or writing on the part of the parents.
Outcome

The immunity charm has helped doctors create real enthusiasm in Afghanistan about maintaining immunization history. Seeing the success of the pilot program the Government will be extending it to other provinces as well.
制作信息
品牌:
广告公司:
创意总监:
文案:
设计:
客户主管:
其他职位:Entrant Company: McCANN WORLDGROUP INDIA, Mumbai, India
Advertising Agency: McCANN HEALTH, New Delhi, INDIA
Media Agency: McCANN HEALTH, New Delhi, INDIA
Additional Company: GLOBAL HEALTH CONSULTING, Washington, USA
Executive Chairman & Regional ED AP, Prasoon Joshi, McCann World Group
National Creative Director, Prateek Bhardwaj, McCann Worldgroup
Senior Vice President & Country Head (India), Dr. Harshit Jain, McCann Health
Senior Medical Advisor, Dr. Daniel J Carucci, McCann Global Health
President, McCann Global Health, Andrew Schirmer, McCann Health
Creative Team Leader, Vaibhava Bhatnagar, McCann Worldgroup
奖项
D&AD 2018
石墨铅笔 公益创意
Design/Not for Profit
D&AD 2018
石墨铅笔 媒介应用
Use of Direct
D&AD 2018
木铅笔 直效
Direct Product & Service
D&AD 2018
木铅笔 公关活动
In-Market Campaign
The One Show 2018
银铅笔 设计
Promotional / Collateral Items - Single or Series
戛纳国际创意节 2017
金奖 医药类
Patient Education & Adherence
戛纳国际创意节 2017
银奖 直效
Retention
戛纳国际创意节 2017
银奖 医药类
Disease Awareness & Education
戛纳国际创意节 2017
银奖 医药类
Patient to HCP Communications
戛纳国际创意节 2017
铜奖 媒介应用
Use of Ambient Media: Small Scale
戛纳国际创意节 2017
入围 直效
Use of Ambient Media: Small Scale
戛纳国际创意节 2017
入围 公益大奖
Ministry of Public Health, Islamic Republic of Afghanistan
戛纳国际创意节 2017
入围 公关活动
Public Sector
最新更新
加载中...
赞助商