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Bracelets

基本信息
行业: 公益与非盈利组织
媒体:互动
时间:2006年6月6日
投放:比利时
语言:荷兰语
风格: Minimalism
说明cnen
Raise empathy by spreading the measuring bracelet that is used by doctors to define a kid’s chances of surviving.

Context


Build awareness of the malnutrition problem as it is still an issue today. Fundraising for the cause.

Philosophy/Solution


Create a hype around the MUAC* bracelets. These bracelets are used by the doctors on the field, in order to measure the degree of malnutrition. It is a very easy and rapid predictor of the risk of death. It’s a system that is so simple, it’s almost shocking. One million MUAC* bracelets were spread at strategic spots around Belgium. They were attached to objects as wide as a malnourished child’s upper arm: the leg of a chair, fencing, bicycle stands, children’s prams etc...

Results


Thanks to the campaign, MSF has received more than 1 million € in donation. 325.000 euros are attributed to the above communication and 647.428 euros thanks to a mailing.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
其他职位:Account Director Inez De Pooter
奖项
The IAA Socially Responsible Communications (SRC) Award 2008
评委会特别奖
戛纳国际创意节 2007
银奖
Best Use Of Ambiant Media: Small Scale
克里奥奖 2007
银奖
Public Service
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