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基本信息
行业:	医药
媒体:	网络
投放:	美国
风格:	Minimalism

说明cnen
In the US, someone has a heart attack every 42 seconds. And they're often unpredictable. During a suspected heart attack, chewing aspirin can help increase the chances of survival. The HeroSmiths programme educates people everywhere to carry aspirin and help save a life.

制作信息
品牌:	拜耳
广告公司:	天联 (美国 芝加哥)
首席创意官:	Andres Ordonez
执行创意总监:	Alistair Robertson
创意总监:	Josh Gross Pedro Pérez
美术指导:	Chris Cavalieri
客户主管:	Trish von Rein
客户经理:	Kristen Schumacker
客户企划:	Jesse Unger
制作公司:	Flare Maverick
导演:	David García
剪辑:	Sean Berringer Casey Cobler Jill Dugan
其他职位:	Entrant Company: ENERGY BBDO, Chicago, USA Media Agency: MEDIACOM, Chicago, USA Additional Company: iCROSSING, Chicago, USA Head of Integrated Production, Rowley Samuel, Energy BBDO Director of Music, Daniel Kuypers, Energy BBDO Associate Creative Director, Alejandro Juli, Energy BBDO Associate Creative Director, Agustin Ballerio, Energy BBDO Lead Designer, Hung Vinh, Energy BBDO Associate Creative Director, Fernando Passos, Energy BBDO Associate Music Producer, Nick Maker, Energy BBDO Executive Director of Content & Delivery, Brian Cooper, Energy BBDO Executive Producer, Jeff Drooger, Energy BBDO Senior Integrated Producer, Elena Robinson, Energy BBDO Global Client Service Director, David Goring-Morris, Energy BBDO Client Service Director, Katie Clow, Energy BBDO Project Manager, Gabrielle Granados, Energy BBDO Group Planning Director, Catrina McAuliffe, Energy BBDO Planning Director, Brian Stout, Energy BBDO Executive Producer, Mitch Monzon, Flare (Chicago)

奖项
	D&AD 2018 石墨铅笔 公关活动 Creative Use of Media
	D&AD 2018 木铅笔 整合营销 Integrated/Large Business (over 500 employees)