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Glory

Glory | 百威英博 | AB InBev | Isobar
下载原始文件 下载原始文件 JPG | 2502x3530px
基本信息
行业: 酒精饮料
媒体:平面
风格: Minimalism
说明cnen
Why is this work relevant for Entertainment Lions for Sport?

Jackie Robinson was more than a baseball star. Besides being an extraordinary player, he was also a trailblazer. In 1947 he broke the color barrier and became the first African American to play in Major League Baseball.

With that in mind, we designed different posters with impactful words that represent the essence of Robinson’s legacy in the sport and in his work with civil rights. The posters became the visual of our entire out-of-home campaign.

Describe the creative idea

Every year on April 15th, the Jackie Robinson Day is celebrated. On that day, all players, coaches, and managers in every team, as well as the umpires, wear #42 (Robison’s uniform number) on their jerseys.

2019 is the year of Jackie Robinson's 100th birthday. The brand’s challenge was to honor his legacy in a way that showed that the importance of such a relevant figure goes way beyond his sport and his times.

To represent Jackie Robinson's legacy, the posters integrate several unique design elements.

On it, we see the word "Glory", Jackie Robinson's signature, his legendary number, and the coexistence and unity of two parts (reinforced by two different colors – black and white), which reminds us of the break of the Color Barrier. The baseball stitches that unite the two parts are red, the iconic color of our brand.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2019
入围 体育娱乐
360 Integrated Brand Experience
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