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SQUIRREL

基本信息
行业: 酒精饮料
媒体:影视
投放:英国
风格: Minimalism
说明cnen
Brief Explanation:
We wanted to bring Smithwick's back to our screens after a 7 year break, in the form of a beer-making photo-real CG red squirrel; alongside a new strapline for the 300-year old brand, 'Experience. It's what you do with it that counts'.

In the 60' TV spot, we follow the Smithwick's squirrel at the brewery, after the Master Brewers have left, as he is seen toiling with craft and precision, firing up boilers, sniffing hops and tunring valves to brew a thimbleful of ale before they return.

Creative Execution:
Taking 3 months of production, the spot uses a combination of live action and bespoke CGI animation to bring to life the cinematic world of the brewery in which our CG animated squirrel is seen crafting the perfect pint.

It was both a creative and technical project. We comped numerous assets including the CG squirrel itself, fire (matches), dust, flares and light rays. The close up of the squirrel's eye was a particularly technical aspect. Every single layer that could be was added to make the eye look photo real.

Houdini was used to generate the fur and developed a whole new workflow within the software to enable us to update animation and simulation painlessly. We even developed custom wrinkle and skin deformers for the squirrel.

We rebuilt many of the live action backgrounds using a combination of 3D and matte painting to give a more cinematic result in the lighting.
制作信息
品牌:
广告公司:
其他职位:Executive Vfx Producer: Gemma Humphries
Shoot Supervisor: Hitesh Patel
3d Lead Artist: Tom Bussell, Jorge Montiel, Tom Raynor
2d Lead Artist: Barnsley, Leonardo Costa
Colourist: Seamus O'kane
奖项
戛纳国际创意节 2014
铜奖 影视制作
Animation
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