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BILLS ONLY COLLECTION BOX

基本信息
行业: 公益与非盈利组织
媒体:推广与活动
投放:墨西哥
风格: Minimalism
说明cnen
Describe the brief from the client:
For years, the Mexican Red Cross has used coin boxes to get people's donations on the streets
during the Annual Fundraising Drive. Even though Mexicans are eager donors, their donations
remain pretty much the same over the years because of the high inflation rates of the country. So,
how do we raise the bar and make people donate a little more this year?

Promotion Development:
We changed the coin slot of our traditional moneyboxes for a 'bill slot'. This way, we surprised
donors that discovered that they couldn't give a coin but a rolled-up bill instead.

Results:
With this simple idea, wherever we sneaked in the new moneyboxes, we increased the amounts
collected by 2,000%. This way we proved that Mexicans can be even more generous if we
approach them in innovative ways.

Relevancy to Product/Service:
After finding out they had to give a bill instead of a coin, donors felt compelled to do it.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
美术指导:
客户主管:
制片:
导演:
动画:
其他职位:Creative Vp: Andres Martinez
Agency Producer: Gilberto Amezquita, Daniel Baéz
Directors: Bonnie/Clyde
奖项
戛纳国际创意节 2014
金奖 推广活动
Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)
戛纳国际创意节 2014
银奖 推广活动
Charities
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