注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Corruption Detector

Corruption Detector | Reclame Aqui | 葛瑞 | Grey
下载原始文件 下载原始文件 JPG | 4000x2836px
基本信息
行业: 公益与非盈利组织
媒体:网络
投放:巴西
风格: Minimalism
说明cnen
Synopsis
General elections are scheduled to be held in Brazil in October 2018. More than 40,000 candidates favored by a complex justice system designed to hide their acts of corruption are flooding the country with electoral campaigns. That's why ReclameAQUI, the number one consumer-protection company in Brazil, decided to expand its business to citizen-rights. And in a country with over 200 million smartphones, there was no better way to fight corruption then turning their phones into a weapon against corruption.

Strategy
The strategy was simple: when corrupt politicians show their faces, we drop their masks. In a year when politicians must ask for votes to a country where there is a smartphone for each citizen, we gave a useful weapon to voters that left the corrupt ones no place to hide: a simple and free app. Since voting is mandatory in Brazil, Corruption Detector app has put, for the first time, the hunt for dirty politicians in the hands of people. People can now see the true face of corrupt politicians, and with an up and coming election, 120 million voters can now change the face of the country.

Outcome
In just one week Corruption Detector became the most downloaded App in Brazil, with more than 400.000 downloads. It was also highlighted as #1 Apps We Love at Apple Store and #1 Trending Apps at Google Play. In a few days, Corruption Detector took over the media and social conversations. With zero media investments, more than 120 million people were impacted. The project became a mass topic of discussions of voters and authorities, including Federal investigators at the Operation Car Wash and the Attorney General of the Republic, Rodrigo Janot. As a result, while corrupt politicians tried to sue us, clean politicians used it on social networks to promote their integrity. But, most importantly, by knowing the true face of each candidate, voters can now change the face of the country.

Execution
The Corruption Detector app uses Microsoft facial recognition technology, which gives it 98% accuracy. In order to create our database and make it simple for anyone to understand, we had to gather data across hundreds of courts all over Brazil. It took us months to analyze, select which accusations and investigations concerned corruption or public administration fraud, and organize the information into one simple list. Then, we translated the legal jargon into all those incomprehensible court records into language anyone would find easy to understand. The app was launched by one of Brazil’s most renowned comedians, who went to Brasília, and stood outside Congress, taking selfies with politicians and showing Brazilians how the app works. Since then, the number of downloads has never stopped growing.

Campaign Description
Based on facial recognition, Corruption Detector is a free APP that draws on a comprehensive database with all the official records of corruption, previously hidden in hundreds of courts across Brazil. By simply pointing a phone at a candidate, voters can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person. All data organized by the app is available for reference at any time. And on election day, users will receive an important notification: a reminder not to vote for a corrupt politician.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
铜奖 媒介应用
Single-market Campaign
D&AD 2019
入围 媒介应用
Use of Mobile
戛纳国际创意节 2018
大奖 移动应用
Technology > Data / Insight
戛纳国际创意节 2018
金奖 移动应用
Utility Apps
戛纳国际创意节 2018
银奖 品牌体验与激活
Use of Mobile & Devices
戛纳国际创意节 2018
铜奖 品牌体验与激活
Low Budget / High Impact Campaign
戛纳国际创意节 2018
铜奖 直效
Digital & Social > Use of Mobile
戛纳国际创意节 2018
铜奖 移动应用
Brand-led Mobile Apps
戛纳国际创意节 2018
铜奖 可持续发展目标
Peace, Justice and Strong Institutions
戛纳国际创意节 2018
入围 创意数据
Data Visualisation
戛纳国际创意节 2018
入围 直效
Data Strategy
克里奥奖 2018
银奖 数字/移动
Apps
克里奥奖 2018
铜奖 直效
Digital/Mobile
克里奥奖 2018
入围 公关
Cause Related
戛纳国际创意节
直效
Sectors > Corporate Social Responsibility (CSR) / Corporate Image
最新更新
加载中...
赞助商