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Substitutes

基本信息
行业: 非酒精饮料
媒体:影视
时间:2011年5月
投放:阿根廷
风格: Minimalism
说明cnen
Del Campo Saatchi & Saatchi presents its first campaign for Sprite Zero

Buenos Aires, 10 May 2011 - No one can deny that when you start dating, after a while you start to feel more relaxed, and stop paying as much attention to your appearance as at the beginning of the relationship. It’s as if you had worked hard for that moment, and once you achieve the goal you can throw in the towel, because you have both signed the contract.

But what happens when one of you starts looking around elsewhere? You can find more interesting people with more attitude; similar to how it was with your partner at the beginning of the relationship. We call these people “SUBSTITUTES”, the ones who are there on the sidelines, waiting for their chance to play the game, while they take a refreshing sip of Sprite Zero. The campaign will be launched in Argentina in mid-May 2011, and then in Chile, Peru, Bolivia, Paraguay and Uruguay.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
客户主任:
客户经理:
制作公司:
制片:
导演:
音效设计:
其他职位:Soundtrack: Animal Music
Advertiser´s Production: La Verde Pro - Eduardo.Aparicio / Martín Granados
奖项
FIAP 2012
铜奖 影视
Non-alcoholic beverages
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