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Phone Numbers

Phone Numbers | 麦肯锡 | McKinsey & Company | Ruf Lanz
下载原始文件 下载原始文件 JPG | 1024x768px
基本信息
行业: 专业与公共服务
媒体:DM
投放:瑞士
语言:英语
风格: Minimalism
说明cnen
Context


McKinsey & Company is a top management consultancy firm, which consults leading enterprises from all different fields. They offer graduates from many faulties interesting first jobs after their studies. The task was to communicate efficiently with the graduates and at the same time make a selection. Naturally not all graduates are suitable for a job at McKinsey and Company. Only the most ambitious people should be reached.

Philosophy/Solution


In front and on the black boards of universities, posters are hung, with phone numbers to tear off. A little exam was integrated in the posters. The phone numbers were put as a formula and could only be found out by students from that field.

Results


Qualitatively better applications followed the promotion.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
摄影:
奖项
戛纳国际创意节 2005
铜奖
Business to Business Services
Eurobest - The European Advertising Festival 2005
铜奖
Banking, Investment & Insurance
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