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Lendlease Mums for Safety

Lendlease Mums for Safety | Lendlease | Ouston Group
下载原始文件 下载原始文件 JPG | 3530x2502px
基本信息
行业: 企业宣传
媒体:网络
风格: Minimalism
说明cnen
The campaign assets have recorded the number one download rate on the company’s digital asset management system. The posters, merchandise and banners are now seen across Australian operations allowing projects and offices to convey the Mums for Safety message, tailored to their specific needs.


BUSINESS OUTCOMES
The most important measurable result is the marked reduction in Critical Incidents at our Australian operations since the campaign launched. This campaign has had a huge impact through its unique tone of voice, its reach, messaging, environmental communications and film.

Over the last three years Lendlease Australia’s Critical Incident performance was tracking in line with that of the Lendlease Group as a whole. Since the launch of the campaign in Australia, Lendlease Property has outperformed the Group by a factor of 9, recording a 27% decline in the frequency of Critical Incidents compared to the Group’s decline of 3% in the same period.

This has been attributed to Mums for Safety which was the only significant safety program launched at the time.
制作信息
品牌:
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制作公司:
奖项
戛纳国际创意节 2019
银奖 公关活动
Internal Communications & Employee Engagement
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