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Martin Boyce

Martin Boyce | Glasgow School of Art | 智威汤逊 | JWT
下载原始文件 下载原始文件 JPG | 2874x3301px
基本信息
行业: 公益与非盈利组织
媒体:户外
投放:英国
风格: Minimalism
说明cnen
Translation

In May 2014, The Glasgow School of Art was devastated by fire. It was one of the UK’s most iconic buildings, and home to its most successful art school.To raise money and publicity to rebuild the School, we sent ash from the fire to 25 world-famous artists. Each artist used the ash to create a new work of art.The artists produced an inventive, diverse body of work that reflected the School’s destruction with gravity and wit in equal measure. This was auctioned at Christie’s – the world’s most famous auction house – attracting bids from 28 countries and raising £706,438.The outdoor played a vital role in showcasing the works of art, taking them out of the confines of the gallery and putting them onto the street. These powerful images embodied the idea of reincarnating the School and drove art lovers to the website and the auction.
BriefExplanation
制作信息
品牌:
广告公司:
执行创意总监:
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客户主管:
客户经理:
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其他职位:Creatives: Giles Hepworth, Bill Hartley
Head of Art: Dave Dye
Creative Producer: Kate Duncan
Entrant Company: J. WALTER THOMPSON, London, United Kingdom
Media Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
PR Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
Additional Company: THE GLASGOW SCHOOL OF ART, Glasgow, UNITED KINGDOM
Head of Art, Dave Dye, J. Walter Thompson London
Creative Producer, Kate Duncan, J. Walter Thompson London
Creative, Giles Hepworth, J. Walter Thompson London
Creative, Bill Hartley, J. Walter Thompson London
奖项
D&AD 2018
黄铅笔 公益创意
Advertising & Marketing Communications /Not for Profit
D&AD 2018
石墨铅笔 公益创意
Design/Not for Profit
D&AD 2018
木铅笔 直效
Direct Response/Ambient
D&AD 2018
木铅笔 体验
Live Shows
戛纳国际创意节 2017
入围 户外
Charities & Non-profit
戛纳国际创意节 2017
入围 印刷与出版
Charities & Non-profit
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