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Move

基本信息
行业: 服装
媒体:影视
投放:英国
风格: Minimalism
说明cnen
EntrySummary

Uniqlo makes LifeWear, clothing that is specifically designed to make life better. Their bras address a problem experienced by women everywhere yet seldom ever talked about. Namely that comfort and support are experienced as mutual exclusives: comfortable bras don't provide shape; support bras restrict movement, causing discomfort as the wearer goes about their day. To show this, we put the bra to the ultimate stress test. After studying the restricted movements of regular bras, we created choreography that can only be performed if you're wearing a comfortable bra.
BriefExplanation

To showcase Uniqlo's new bra, women of all shapes and sizes in various states of dress and undress, perform an unusually eclectic choreographed routine, displaying a range of movement that would seem to go against the bras they were wearing. They look stylish and beautiful, yet with no compromise of comfort or restricted movement. The end line “Move Like You’re Not Suppose To”, celebrates this freedom of movement and acts as a rallying cry to rebel against expectations of how women should move.
制作信息
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其他职位:Entrant Company: DROGA5 EUROPE, London, United Kingdom
Strategy Director, James Broomfield, Droga5
Head of Design, Chris Chapman, Droga5
Head of Production, Chris Watling, Droga5
Choreographer, Ryan Heffington, Unknown
Stylist, Nancy Steiner, Unknown
VFX Producer, Sophie Hogg, MPC
2D Supervisor, Bruno Fukumothi, MPC
Colourist, Houman Abdallah, MPC
Colourist, Richard Fearon, MPC
Sound Design Arrangement, Will Cohen, String and Tins
Music, Starcrawler, Unknown 'Ants by Starcrawler'
奖项
戛纳国际创意节 2017
入围 影视
Clothing, Footwear & Accessories
D&AD 2017
木铅笔 影视广告制作
Direction for Film Advertising
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