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Banana Comic Week 2013

基本信息
行业: 食品
媒体:设计与品牌
投放:德国
风格: Minimalism
说明cnen
Story
Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity.
To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”.
In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana.
For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins.
The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
文案:
美术指导:
制作公司:
奖项
伦敦国际广告节 2013
铜奖 设计
Direct Marketing - Consumer
伦敦国际广告节 2013
铜奖 设计
Branded Content
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