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Auto Complete Truth, 3

Auto Complete Truth, 3 | UN Women | 奥美 | Ogilvy
下载原始文件 下载原始文件 JPG | 2631x3720px
基本信息
行业: 公益与非盈利组织
媒体:平面
投放:阿拉伯联合酋长国
风格: Minimalism
说明cnen
In today’s modern age, it’s unthinkable to consider gender inequality as a persisting issue. UN Women however, sees that despite decades of progress,discrimination against women is still rampant worldwide. We needed to lay this bare to a global audience. Using Google autocomplete, fed by 6 billion searches daily, we exposed the hidden truth on gender bias. The campaign drove men and women to debate on social media, TV, radio, blogs and classrooms worldwide. With 1.2 billion media impressions and 224 million Twitter impressions, the campaign started a conversation everyone thought was finished.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
插画:
平面制作:
客户经理:
制作公司:
制片:
剪辑:
修图:
其他职位:Marketing Manager: Nanette Braun, Yara Sharif
奖项
D&AD 2014
年鉴奖 整合媒体
Earned Media Campaigns
The One Show 2014
铜铅笔 公共服务
Political - Print / Newspaper or Magazine - Campaign
The One Show 2014
优秀奖 公共服务-户外
Outdoor - Campaign
Dubai Lynx Awards 2014
金奖 Branded Content & Entertainment
Product/Service Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Dubai Lynx Awards 2014
金奖 设计
Print or Standard Outdoor
Dubai Lynx Awards 2014
金奖 媒介应用
Use of Media Social Media
Dubai Lynx Awards 2014
金奖 户外
Social Media & Viral Marketing
Dubai Lynx Awards 2014
金奖 平面
Posters
Dubai Lynx Awards 2014
金奖 平面与户外制作
Use of Media Print or Standard Outdoor
Dubai Lynx Awards 2014
金奖 平面与户外制作
Best Use or Integration of Offline Media Such as Print, Outdoor etc.
Dubai Lynx Awards 2014
金奖 促销与活动
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Dubai Lynx Awards 2014
银奖 整合营销
Best Use of Social Media
Dubai Lynx Awards 2014
银奖 互动
Product/Service Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Dubai Lynx Awards 2014
银奖 公关
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Dubai Lynx Awards 2014
银奖 平面
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Dubai Lynx Awards 2014
铜奖 直效
Non-Corporate
Dubai Lynx Awards 2014
铜奖 公关
Integrated
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