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Limited Edition

Limited Edition | Sydney Dogs and Cats Home | 尚奇 | M&C Saatchi
下载原始文件 下载原始文件 JPG | 2121x3000px
基本信息
行业: 公益与非盈利组织
媒体:DM
投放:澳大利亚
风格: Minimalism
说明cnen
Australian law dictates that shelters are only required to keep an animal for 14 days. Thanks to lack of funds, on the 15th day many healthy animals are put down. Their time is limited. Our objective: save them. To bring the idea of the animals having limited time left to life, 21 of Australia’s best photographers captured 63 limited edition portraits, which ran as Superlite posters in high traffic areas around Sydney. The public could view the entire exhibition online, bid for a print on Ebay, adopt the animal or donate to the SD&CH. All 63 posters were sold. All 63 animals were saved.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
摄影:
平面制作:
奖项
D&AD 2012
年鉴奖 直效
Direct Response/Press & Poster
最新更新
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