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开车玩游戏才更安全 | Ne.BOT - Nissan Educational Robot

基本信息
行业: 汽车及相关服务
媒体:网络
投放:巴西
风格: Minimalism
说明cnen
Car travel can be boring for children. And not all parents are careful in traffic driving within the speed limit. Thinking about it, Nissan Brazil launches the application "Ne.bot - Nissan Educational Robot", which aims at the same time, entertain children and help adults to drive more safely. The new technology, which is a game with a robot with the name "Ne.bot" puts children as the new security item on a Nissan car.
The Ne.bot "follows" the car as it flew to him, and is able to recognize the permitted speed on the way to analyze whether the driver is driving within the limit. If not, the robot does not "can handle" the pace to fly and breaks. An educational quiz, with questions about security, clean energy, among other things, is also part of the play. The higher the journey made within the safety standards, the more points will be won. The application is a partnership with Nissan Lew'Lara \ TBWA.
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其他职位:Brand Leader Nissan: Wilson Negrini
Account Team: Daniella Martins, Ricardo Barros e Maira Bandeira
Planning Team: Renata d’Avila, Luciana Mussato, Stephanie Peart e Maria Fernanda Haddad
Media Team: Luiz Ritton, Eduardo Shinohara, Suellen Kiss, André Magalhães, Amanda Moura, Caroline Romano, Fabian Mattua e Danielle Farhat
Project Manager: Monalisa Paduin
Digital Producer: D3 Estúdio
Agency TV Producer: Luzia Oliveira e Cristiane Marinari
Finisher: Barry Company
Attendance: Daniela Silva
Executive Producer: Krysse Mello
Sound Production: Big Foote
Client: Arnaud Charpentier, Ricardo Maciel, Mariana Lemos e Juliano Fortini
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