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Parents Bedroom

Parents Bedroom | Petit Bateau | 灵智 | Euro RSCG
下载原始文件 下载原始文件 JPG | 1024x768px
基本信息
行业: 服装
媒体:平面
时间:2004年5月15日
投放:意大利
语言:法语
风格: Minimalism
说明cnen
Four visuals present different places in which children are hiding, but we notice this only after taking a second look, thanks to a caption that describes in fashion-mag language, what the little rascals are wearing.

Context


The objective of the campaign is to reinforce Petit Bateau’s position as a symbol of childhood. The agency and Petit Bateau thus chose to present consumers with a new vision of children’s games and imagination.
The campaign shoot was entrusted to English photographer Kiran Master, known for his ability to sublimate images by playing on a full colour palette. Known also for his patience with shoots involving children and dogs...

Philosophy/Solution


With this campaign, Petit Bateau has again demonstrated its own inventiveness; for the first time, a clothes brand has done away with the representation of the clothes themselves. After the extraordinary and original ‘Fresco’ campaign, BETC Euro RSCG and Petit Bateau have thwarted convention by ‘hiding’ the product!
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
摄影:
制作统筹:
客户主管:
其他职位:Co-Managing Director Muriel Fagnoni
Business Director Marie Lombard
Advertising Manager Claude Hérail, Florence Hellier, Virginie Boudet
奖项
戛纳国际创意节 2005
金奖
Clothing, Footwear & Accessories
最新更新
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