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Beggar Broadcast

基本信息
行业: 公益与非盈利组织
媒体:推广与活动
风格: Minimalism
说明cnen
Johannesburg is inundated with beggars. Yet, they have become invisible. And with a failing education system, the next generation will end up on the streets. Something OSAAT, a registered NPO, plans to change by improving just one school at a time, as we believe a solution for our education system can deliver a solution for poverty. Our idea? To give the voiceless a voice. By building a device capable of interrupting any radio frequency, we broadcast the stories of real beggars into the cars of those ignoring them. Their message? Don’t give them money; instead donate to OSAAT.
制作信息
品牌:
广告公司:
创意总监:
文案:
音乐:
音效设计:
奖项
D&AD 2013
年鉴奖 白铅笔
White Pencil
The One Show 2013
优秀奖 广告创新
Single or Campaign
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