注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

THE GOAL SCREEN

基本信息
行业: 餐饮业
媒体:网络
投放:巴西
风格: Minimalism
说明cnen
Creative Execution:
The innovative experience was developed using 3 technologies present in any regular smartphone: accelerometer + front camera + microphone. The app scans the tray paper and the distance of the "kick", each worth different points. Then tracks the direction of the paper ball and identifies the area of impact, determining a goal, defense or a miss. In multiplayer mode another player controls the goalkeeper by pre-selecting his moves. The app only works when the smartphone is placed over Giraffas' tray paper, so the experience is exclusive to the chain's restaurants.

7.000.000 exclusive tray papers were printed and sent to all 412 Giraffas restaurants around Brazil since April 2014, just in time for regular customers and tourists from all over the world to experience the game in World Cup host cities and best Mall's food courts. The Goal Screen became a yet new delicious reason to eat at Giraffas by providing kids, friends, couples and families a whole new experience with their own smartphones.
The app was launched in the end of April and the word spread quickly all over the world. "The Goal Screen" was mentioned in more than 30 countries so far receiving great evaluation, and reached 4,000+ downloads in just one week

Giraffas is one of Brazil's largest fast food chains. Although been known for their delicious burgers and dishes the brand faces tough competition with global, powerful chains like Burger King and McDonald's. In 2014, due to FIFA World Cup, Brazil is the destination of thousands of tourists from around the world and Giraffas wanted to stand out and increase their sales. Since this year the country is all about football we gave customers a new reason to come to Giraffas: a mobile game that delivers a unique experience on their smartphones and turns meals much more fun. The app turns the tray paper into a virtual soccer field and makes the screen able to recognize the touch of a paper ball as you flick it towards the goal. A game played inside and outside the screen at the same time and that works exclusively on Giraffas' tray paper.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
插画:
摄影:
客户主管:
客户经理:
导演:
其他职位:Head Of Digital: André Felix
Integrated Creative: Bruno Brasileiro
Integrated Creative: Ricardo Brad Correia
Creative Technologist: André Felix
Vice President: Valdir Bianchi
Project Co/Ordinator: Rafael Coelho
Planner Digital: Pepo Penteado
Media Digital: Aline Castro
Media Digital: Andressa Meca
Vice President: Andrei Sanches Croisfelt
Account Assistant: Micaela Molan
Rtvc: Rita Teófilo
Head Of Planning: Daniel Rios
President: Augusto Cruz Neto
Game Development: Edgard Ortiz Jr
Additional company: Monster Films
奖项
戛纳国际创意节 2014
银奖 移动应用
Services
最新更新
加载中...
赞助商