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希望 | Hope

基本信息
行业: 公益与非盈利组织
媒体:影视
投放:西班牙
风格: Minimalism
说明cnen
EntrySummary
Every day in hundreds of places, many hospitals and healthcare personnel are attacked, but the victims are not only healthcare personnel, but also entire civilian populations that die, are maimed, or fall fatally ill after being deprived of doctors and health centres where they otherwise would have sought care. The International Committee of the Red Cross, a neutral and independent organization that offers protection and humanitarian assistance to victims of armed conflicts, wants to make this cause more visible. This campaign is aimed at raising awareness and including as many people in the conversation as possible, in order to influence those responsible for actions taking place in wars so that they can adopt measures to avoid these types of attacks.
BriefExplanation
This is the story of a father trying to save the life of his daughter, injured in a bombing. We see him speeding down an isolated highway, his daughter in the backseat with a bandage around her abdomen. He works to keep her calm and awake until they arrive at the hospital, but she loses consciousness. The father, desperate, gets caught up in a traffic jam and continues on foot, carrying his daughter in his arms. But upon arriving at the hospital, he finds that the building has been destroyed by a bombing, and with it, any possibility of saving his daughter. Overtop the expression on his face as he looks around, helplessly, appears an overprint: “No hospitals. No hope”. Because every time someone attacks a hospital, they’re not only ending the lives of those inside. They’re handing down a death sentence to all of those who are left unattended.
制作信息
品牌:
广告公司:
制作公司:
奖项
D&AD 2019
黄铅笔 剪辑
TV Commercials
戛纳国际创意节 2018
大奖 影视制作
Direction
戛纳国际创意节 2018
金奖 影视
TV / Cinema > Not-for-profit / Charity
戛纳国际创意节 2018
金奖 影视制作
Script
克里奥奖 2018
铜奖 影视技术
Direction
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