注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Satellife

Satellife | Multichoice | 葛瑞 | Grey
下载原始文件 下载原始文件 JPG | 4000x2828px
基本信息
行业: 文化、娱乐与运动
媒体:互动
投放:南非
风格: Minimalism
说明cnen
EntrySummary

The University of Johannesburg’s Emergency Medical Care Faculty trains paramedics and Emergency Medical practitioners. But there’s one situation that no amount of training can help paramedics with. In many of South Africa’s dense, growing urban areas, thousands of people don’t have visible house numbers. This means emergency services like ambulances can’t locate the houses they’re called to – and often arrive too late, with tragic consequences. This also undermines trust in the Emergency Medical Services, with the result that they sometimes encounter hostility from people in communities. In addition, people in those communities often believe it's not worth calling an ambulance.
BriefExplanation

We used printed vinyl decals to turn satellite dishes into outdoor wayfinding devices. In Johannesburg's rapidly growing urban areas, hundreds of thousands of houses have no visible house numbers. This can have tragic consequences as ambulances and paramedics often can't find the house they've been called to. Turning satellite dishes into wayfinding media in this way helps the paramedics from the University of Johannesburg's Emergency Medical Services Department find the houses they're called to in the community. It also increases the community's trust and confidence in the Emergency Medical Services, which is important because in the communities where trust has been eroded, people sometimes believe it's not even worth calling an ambulance.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
美术指导:
设计:
其他职位:Entrant Company: GREY AFRICA, Johannesburg, South Africa
PR Agency: GREY AFRICA, Johannesburg, SOUTH AFRICA
Additional Company: LOXYION CONNEXYION, Cape Town, SOUTH AFRICA
Head of Design, Kean Hartnady, Grey Advertising
Video Editor, Bohlale Radebe, Grey Advertising
Videographer, Thokozani Malaza, Grey Africa Johannesburg
奖项
戛纳国际创意节 2017
入围 户外
Use of Ambient Outdoor
最新更新
加载中...
赞助商