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Unmask Breast Cancer

Unmask Breast Cancer | Breast Cancer Awareness/Mammogram Scan | Creative ALO Media LLC
下载原始文件 下载原始文件 JPG | 3000x3000px
文案cnen
Unmask Breast Cancer now.
基本信息
行业: 美容与健康
媒体:网络
时间:2020年10月
投放:阿拉伯联合酋长国 迪拜
语言:英语
风格: Minimalism
说明cnen
The key point to highlight was the fact that women whose breast cancer is detected at an early stage have a 93 percent or higher survival rate. So we wanted to urge women to get them self tested.

Creative Approach:
Wearing masks have been often jokingly compared to being a necessity today as undergarments. So when we were given the task of coming up with a campaign for Breast Cancer Awareness Month, we took the joke and molded into a serious conversation to grab the necessary attention.
Content Approach:
Early detection was the key point to be highlighted. The New Normal asks everyone to wear masks but to catch the attention we asked women to unmask breast cancer by opting for regular testing. This play of words fit perfectly with the scenario at hand and the creative approach.
制作信息
品牌:
广告公司:
文案:
美术指导:
其他职位:Client Servicing: Ali Rais
Strategist: Ali Rais
Creative Content Head: Cherry Koshy
Client: Prime Medical Centre
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